About Us
Today, led by the third generation of the Chong family, Larrie Corporation continues to innovate while staying true to its roots. Our growth has been strategic, with stores located in prime locations and a presence at over 700 points of sale across Southeast Asia. We remain committed to walking with you through every step of your journey, providing products that adapt to your evolving needs, no matter where life takes you.
Vision
To be a globally recognised leader in the footwear industry, known for our diverse range of high-quality brands that empower individuals to embrace every step of life with style and confidence.
Mission
We are committed to delivering exceptional footwear that meets the evolving needs of our customers. We achieve this through strategic brand partnerships, innovative designs, and sustainable practices, ensuring that we provide comfort, quality, and style for every journey.
The Larrie Corporation Approach
Family at Heart
Rooted in family values, we foster a close-knit, supportive environment that extends to our customers, partners, and employees.
Uncompromising Quality
We are dedicated to producing high-quality footwear that stands the test of time, reflecting our commitment to excellence and craftsmanship.
Trust and Integrity
We believe in building trust through honesty, transparency, and respect, ensuring our actions reflect our words, with our team, customers, and partners.
Innovation with Purpose
As a forward-thinking company, we embrace innovation to continuously improve, while staying true to our heritage of producing versatile, reliable products.
Customer-Centric
Our customers are at the centre of everything we do. We strive to walk with them every step of the way, offering products that enhance their journey.
Key Milestones in
Larrie Corporation’s Journey
The globalisation of the 1980s brought exciting growth opportunities, and Larrie Corporation embraced them with our vision of being “With Your Every Step of Life”. We expanded by partnering with international brands, curating a diverse portfolio that caters to all needs—from luxury to casual and affordable styles. Each brand is carefully selected to ensure we offer the perfect fit for every journey, making sure you’re covered, whatever the occasion.